Google Ads + Meta Ads for Contractors

Stop Chasing Work.Let Leads Chase You.

We run Google Ads and Meta Ads that fill your calendar with qualified leads — homeowners ready to spend $5k–$30k on your services. Book a free call and we'll show you exactly what your competitors are spending before you commit to a dollar.

📊 The Apex Ads Math
Monthly ad spend$3,000
Leads generated20–40 leads
You close 25% of leads5–10 booked jobs
Revenue generated$50k–$150k

Based on avg. job value of $10k–$15k for service contractors

We work with 🔥 HVAC 🏠 Roofing 🔧 Plumbing ⚡ Electricians 🌿 Landscaping 🔨 Remodeling Apply & Find Out →

Most Contractors Are One
Dry Month Away From Stress

😤

Feast or famine revenue

One month you're slammed, the next it's crickets. You can't hire, plan, or grow without predictable lead flow.

💸

Shared leads from Angi & HomeAdvisor

You pay for a lead that went to 4 other contractors simultaneously. You're competing on price before you pick up the phone.

No time to figure out ads yourself

You're running crews, quoting jobs, managing customers. Learning Google Ads on top of that isn't realistic.

📉

Agencies that took your money and vanished

You got a monthly report full of metrics that meant nothing — and zero booked jobs to show for it.

Here's What Changes
With Apex Ads

Exclusive leads sent only to you — never shared with competitors
Google Ads & Meta Ads built specifically for your trade and your city
Dedicated landing page built to convert homeowners — not a generic template
Full tracking: ad click → lead → booked appointment → sold job
Plain-English weekly reports — leads, spend, CPL, what's next
You talk directly to your dedicated account strategist, the person running your ads. Always.
Month-to-month. No long-term contracts. Results keep you here.

First Leads Within a Month

From your free audit to the first lead hitting your phone — here's exactly what happens.

01
🔍

Free Audit & Competitor Intel

We pull your competitors' ad spend, analyze your local search market, and show you where the opportunity is — before you spend a dollar.

02
🎯

Campaign Build

We build your Google Ads and Meta Ads campaigns, keyword strategy, and a dedicated landing page designed to convert homeowners in your market.

03
🚀

Launch & Optimize

Campaigns go live. We monitor daily, cut wasted spend, and double down on what's generating leads.

04
📈

Scale What's Working

Once we've found your winning formula, we scale intelligently. More leads, more jobs, more revenue — predictably.

🛡️
Our Promise

Leads in 30 Days
Or You Don't Pay

If we don't generate qualified leads for your business within the first 30 days, you pay nothing. No fine print. We're selective about who we take on — which is why we start with a free audit so both sides know it's the right fit before money changes hands.

Built for High-Ticket
Service Contractors

Click any industry to see a dedicated breakdown — search volume, CPCs, and what good campaigns look like in your trade.

🔥

HVAC Companies

System replacements, new installs, and service agreements. High urgency searches, high ticket jobs.

Avg. job: $8k–$18kView HVAC page →
🏠

Roofing Contractors

Full replacements and storm damage work. Homeowners search with urgency and high intent to hire fast.

Avg. job: $10k–$25kView Roofing page →
🌿

Landscaping & Lawn Care

Lawn maintenance, hardscaping, and full landscape installs. Recurring revenue and high-ticket project work.

Avg. job: $3k–$15kView Landscaping page →
🔧

Plumbing & Electrical

Repiping, panel upgrades, and emergency callouts. High-frequency local searches with strong conversion rates.

Avg. job: $5k–$15kView Plumbing page →

What Good Campaigns Look Like

$45
Target cost per lead
25%
Avg. lead-to-close rate
30
Days to first lead
10x
Avg. return on ad spend

Common Questions

How quickly will I see leads? +
Most clients see their first leads within 14–30 days of launching. Google Ads drives traffic immediately once campaigns are approved. We optimize aggressively in the first 30 days to get your cost per lead as low as possible.
How much do I need to spend on ads? +
We recommend a minimum ad spend of $1,500–$2,000/month on Google Ads and $1,000–$2,000/month on Meta Ads. Given that most clients close jobs at $10k+, one closed lead covers months of ad spend. Our management fee is separate from your ad budget.
Are my leads shared with other contractors? +
Never. Every lead belongs exclusively to you. We also only work with one contractor per trade per market — we won't take on a direct competitor in your service area.
What does $2,500/month include? +
Full campaign management on Google Ads and/or Meta Ads, a dedicated landing page, conversion tracking setup, weekly performance reports in plain English, and direct access to your dedicated account strategist — the person actually running your ads. No account managers. No outsourcing.

See What Your Competitors
Are Spending on Ads

Book a free 30-minute call. We'll pull the data for your market and tell you honestly whether we can help.

Claim Your Free Audit →

Includes competitor ad analysis + local market breakdown. No pressure. No pitch deck.

We Specialize in Trades
Where the Math Works

One closed job at $10k–$30k pays for months of ads. Click any trade below for a full breakdown of what campaigns look like in that market.

🔥

HVAC Companies

System replacements, installs, and service agreements. High urgency, high ticket — a perfect match for search ads.

Avg. job: $8k–$18kView full page →
🏠

Roofing Contractors

Full replacements and storm damage. Homeowners search with urgency and intent to hire fast.

Avg. job: $10k–$25kView full page →
🌿

Landscaping & Lawn Care

Lawn maintenance, hardscaping, and full landscape installs. Recurring clients and high-ticket project work.

Avg. job: $3k–$15kView full page →
🔧

Plumbing

Repiping, water heaters, and emergency service. High-frequency local searches that convert well.

Avg. job: $5k–$12kView full page →

Electricians

Panel upgrades, whole-home rewires, and EV charger installs. Growing demand and high average ticket.

Avg. job: $5k–$15kView full page →
🔨

Remodeling Contractors

Kitchen, bath, and whole-home remodels. High-intent searches from homeowners ready to invest.

Avg. job: $15k–$60kView full page →

It Doesn't Have to Be
One of These Industries.

If you run a service-based business with high-ticket jobs and local customers, there's a good chance we can help. Apply for a free audit and we'll tell you honestly whether Google Ads or Meta Ads makes sense for your business — no pressure either way.

Apply & Find Out →

Free call. No commitment.

HVAC installation

More HVAC Installs.On Demand.

Homeowners searching for HVAC replacement or installation are already in buying mode. We make sure your business shows up first — and that they call you, not your competitor.

8k
Monthly HVAC searches (avg. local market)
$35
Target cost per lead
$13k
Avg. system replacement job
30x
Potential ROAS

Keywords We Target

AC replacement near meHVAC installation costfurnace replacementAC unit installbest HVAC company [city]central air installation

High Urgency. High Ticket.
High Intent.

🔥 Seasonal demand spikes

When the AC breaks in July or the furnace dies in January, homeowners search immediately and call the first credible result they see. Being at the top of Google in those moments is everything.

💰 The math is undeniable

A single system replacement at $13k average covers 5+ months of ad spend and management fees. Most clients close 2–4 jobs per month from ads — that's $26k–$52k in monthly revenue from a $3k–$4k total investment.

📍 Hyperlocal targeting

We target your exact service area — not a broad region. Every dollar of ad spend goes toward homeowners who can actually become your customers.

📞 Phone call campaigns

HVAC customers prefer to call — not fill out a form. We build call-focused campaigns that ring your phone directly from the ad, with full call tracking so you know exactly which keywords drive booked jobs.

Let's Get Your HVAC Business More Jobs

Book a free call. We'll pull your local competitors' data and show you exactly what's possible in your market.

Claim Your Free HVAC Audit →
Roofing contractors

Fill Your RoofingPipeline Year-Round.

Storm season or not — homeowners searching for roof replacement are ready to hire. We put your company in front of them the moment they search.

6k
Monthly roofing searches (avg. market)
$42
Target cost per lead
$17k
Avg. full replacement job
25x
Potential ROAS

Keywords We Target

roof replacement costroofing contractor near menew roof installationstorm damage roof repairbest roofing company [city]roof replacement estimate

Urgency + High Ticket =
The Perfect Ad Market

🌩️ Storm events = immediate demand

When a hail storm hits, search volume for roofing spikes overnight. With ads already live and optimized, you capture that surge instantly while competitors scramble.

💰 One job = massive ROI

A $17k average job means closing just two leads per month more than covers your entire ad spend and management fee — with substantial profit left over.

📍 Neighborhood-level targeting

We target by zip code so your budget isn't wasted on homeowners outside your crew's range. Every click is a potential local job.

🔁 Before & after the storm

We run year-round campaigns targeting scheduled replacements and aging roofs — not just storm chasers. This keeps your pipeline full even in calm weather.

Let's Get Your Roofing Business More Jobs

Free call, no pressure. We'll show you what competitors in your market are spending and where you can take market share.

Claim Your Free Roofing Audit →
Landscaping work

More Landscape Jobs.Recurring & High-Ticket.

Homeowners searching for landscaping, hardscaping, and lawn care are ready to hire. We put your business in front of them on Google and Meta before your competitors even show up.

9k
Monthly landscaping searches (avg. market)
$38
Target cost per lead
$8k
Avg. hardscape / install job
20x
Potential ROAS

Keywords We Target

landscaping company near melawn care service [city]hardscaping contractorpatio installation costlandscape design near melawn maintenance service

Recurring Revenue +
High-Ticket Projects.

🔁 Recurring lawn care clients

A single lawn care client can be worth $2k–$4k per year in recurring revenue. We target homeowners looking for ongoing maintenance — not just one-time jobs — maximizing your lifetime client value.

💰 High-ticket project work

Patios, retaining walls, outdoor kitchens, and full landscape installs run $5k–$20k+. We run separate campaigns targeting high-intent project searches so you're closing big jobs alongside recurring clients.

📱 Meta Ads work especially well

Before and after photos of landscape transformations perform exceptionally on Facebook and Instagram. We use your work to build visual ads that stop homeowners mid-scroll and drive form fills.

📍 Neighborhood targeting

We target by zip code and neighborhood so your crews stay efficient — no wasted drive time to jobs outside your service area. Every lead is local and reachable.

Let's Fill Your Landscaping
Pipeline With Quality Jobs

Free 30-minute call. We'll show you search volume in your area, what competitors are spending, and what's possible for your business.

Claim Your Free Landscaping Audit →
Plumbing service

More Repiping Jobs.Less Slow Weeks.

From emergency calls to whole-home repiping, plumbing has some of the highest-intent local searches on Google. We make sure your company captures them.

5k
Monthly plumbing searches (avg. market)
$38
Target cost per lead
$8k
Avg. repipe job
20x
Potential ROAS

Keywords We Target

whole home repipe costplumber near mewater heater replacementemergency plumber [city]sewer line replacementrepipe specialist

Let's Fill Your Plumbing Pipeline

Free 30-minute call. We'll analyze your market and show you where the leads are.

Claim Your Free Plumbing Audit →
Electrician work

More Panel Upgrades.More Booked Jobs.

EV charger installs, panel upgrades, and whole-home rewires are all high-intent, high-ticket searches growing year over year. We get electricians in front of homeowners ready to hire.

4k
Monthly electrical searches (avg. market)
$40
Target cost per lead
$9k
Avg. panel upgrade job
22x
Potential ROAS

Keywords We Target

electrical panel upgrade costelectrician near meEV charger installationwhole home rewire200 amp panel upgradelicensed electrician [city]

Let's Get Your Electrical Business More Jobs

Free 30-minute call. We'll show you exactly what's possible in your local market.

Claim Your Free Electrical Audit →
Kitchen remodeling

High-Value Remodel Jobs.From Homeowners Ready to Invest.

Kitchen remodels, bathroom renovations, and whole-home projects. We target homeowners with the intent and the budget to hire a quality contractor.

7k
Monthly remodeling searches (avg. market)
$60
Target cost per lead
$35k
Avg. remodel project
35x
Potential ROAS

Keywords We Target

kitchen remodel costbathroom renovation contractorhome remodeling near megeneral contractor [city]kitchen renovation estimatewhole home remodel

Let's Fill Your Remodeling Pipeline

Free 30-minute call. We'll show you what homeowners in your area are searching for right now.

Claim Your Free Remodeling Audit →

Real Campaigns.
Real Numbers.

We track everything — cost per lead, cost per booked job, and revenue generated. Here's what our campaigns actually produce.

🏗️ Fencing Contractor
1st Lead

First Google Ads campaign ever run for the business. Generated the first inbound lead within month one — before any optimization had been applied.

Timeline: Month 1  ·  Status: Ongoing & scaling
🔥 HVAC — Coming Soon
In Progress

Currently onboarding an HVAC client in the Southeast. Results will be published here after month one.

Check back soon
🏠 Roofing — Coming Soon
In Progress

Roofing campaign launching shortly. Full cost per lead and revenue breakdown will be posted once data is available.

Check back soon
$45
Target cost per lead
25%
Avg. lead-to-close rate
30
Days to first lead
10x
Target return on ad spend

Want Your Results
On This Page?

Book a free audit. We'll show you what's possible in your market — no commitment required.

Get Your Free Audit →

There Are a Lot of Agencies.
Here's What Makes This Different.

Most agencies are built to sign clients and hand them to junior account managers. Apex Ads is built differently — and built specifically for contractors.

👤

You work directly with your dedicated account strategist

There are no account managers, no junior employees, no outsourced campaign managers. When you have a question or a problem, you reach the person who actually built and runs your campaigns. That's your dedicated account strategist. Always.

🎯

Contractor-only focus

We don't work with e-commerce brands, SaaS companies, or dentists. Every campaign we build, every optimization we make, and every insight we've developed is specific to home service contractors. That depth of focus shows in results.

📊

We track what actually matters

Most agencies report on impressions and clicks. We track cost per lead, cost per booked appointment, and cost per sold job. If the ads aren't generating revenue for your business, the numbers don't matter.

🔒

Exclusive — one contractor per market

We will never run ads for two HVAC companies in the same city. When we work with you, we're fully committed to your growth — not splitting our attention between you and a direct competitor.

🛡️

30-day lead guarantee

We put money behind our confidence. If you don't see qualified leads within your first 30 days, you don't pay. No other agency in this space offers that because most aren't confident enough in their own work to back it up.

📅

Month-to-month, always

Long-term contracts exist to protect agencies that can't keep clients happy. We work month-to-month because we believe results are the only thing that should keep you here — not paperwork.

How We Stack Up

FeatureApex AdsTypical Agency
Direct access to campaign manager✓ Your dedicated strategist✗ Account manager
Contractor-only specialization✓ 100%✗ Mixed clients
Exclusive per market✓ One client per trade✗ Multiple competitors
30-day results guarantee✓ Leads or no charge✗ No guarantee
Contract length✓ Month-to-month✗ 6–12 month lock-in
Revenue-focused reporting✓ CPL, cost per job✗ Clicks and impressions
Free competitor audit before signing✓ Every client✗ Rarely offered

Let's See If We're
the Right Fit

Book a free 30-minute call. We'll pull your market data, show you the opportunity, and tell you honestly whether Apex Ads makes sense for your business.

Book Your Free Audit →

Let's Look at Your
Market Together.

30 minutes. We'll pull your competitors' ad spend, analyze your local search volume, and tell you honestly what's possible. No pressure, no pitch deck.

📧

Email

For urgent questions and follow-ups.

brett@apex-ads.co
📅

Book a Call

Pick a time that works for you using the calendar on the right. Most calls are 20–30 minutes.

Response Time

All inquiries are responded to within a few hours during business days. You'll always hear back from your dedicated account strategist directly.

Competitor ad spend pulled live for your market
Monthly search volume for your trade in your city
Honest assessment of what results are realistic
No pitch, no pressure — just data and a real conversation

Book Your Free Audit

Pick a time directly on the calendar below. 30 minutes, no commitment required.

Click below to open the booking calendar

Open Booking Calendar →

Opens Calendly in a new tab — pick whatever time works for you.

Prefer to email? Reach us at brett@apex-ads.co